This year I felt much happier with Blossom's results.
6 years ago I started working as a freelancer. I started my freelance career through sending CV’s to translation agencies thinking they would give me work just because I had a degree and some experience. In fact, a few did.
But now, I mean since 2015 I reach and meet new clients in the world’s largest international trade fair of the market I specialise in.
January is the month of strategy planning for Fruit Logistica. My usual readers know it already but I get tremendously excited to meet my clients and potential clients in person. I am passionate about the industry I specialise in and this year I needed to know more about what was happening and its new trends. How would I do this? Attending live presentations.
Fruit Logistica was up right in the beginning of February. I have learned a lot from the live event presentations I attended in this event in 2018 and realised that marketing and branding is among one of the industries’ main concerns. Well, to have a physical stand at an international event, marketing must be looked upon very carefully because as we say in Portuguese you eat (buy) with your eyes. And the more people come closer to your stand, more attractive it will look for the rest of the public. Psychology working. Then came my post-event blogpost. It was the sum-up of all the live presentations I have attended and wow…if you readers still think that fresh produce means growing, selling and eating fresh fruit you should definitely read it.
March - A Translation and Localization Conference ticket was a prize for my work at the partnerships department of APTRAD (Portuguese Association of Translators and Interpreters). Warsaw was the city and emphasising the growing importance of the role of a translator surrounded by a host of different technologies was the main topic. It was an interesting conference and I have met a few colleagues I hadn´t seen for a while. One of those colleagues is from The Netherlands and she invited me to go with her to a tech event in Amsterdam two months later. The event was called Greentech.
April – Made my first attempt to become a full member of the Produce Marketing Association, had no answer. What is the Produce Marketing Association you ask? It is and quoting, a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.
May – Started planning my participation in Greetech. Greetech is an event for horticulture industry experts held in Amsterdam. A few weeks later I have attended Aptrad’s 2nd International Conference. It focused in “Translation Challenges over the next decade and how to address them”. It explored the challenges of a professional freelance translator and/or interpreter during the next decade and how to address and overcome them.
In June I attended Greentech and met a Portuguese participant and scientist that works in Plant Biology and Spectral data. I had to invite her for an interview. She accepted and my following blogpost was about her and her experience in the the spectroscopy area. If you’re as curious about what is spectroscopy as I was, you can find it here in this blog by scrolling a few articles down. In late June I started looking for my new house. In late June I have also sent the follow up email to all the contacts I have made in Amsterdam and one of them showed interest in collaborating with Blossom!
July was crucial for Blossom Translations since I have decided that the business needed a new face. Its new face would be a new website, new services and a different way of approaching my clients. In this same month Blossom had another published article in the Fruitnet specialised press group. For the new readers, the Fruitnet Media International is the world's leading publisher and event organiser of the international fresh fruit and vegetable business.
August means super-hot summer in Portugal but instead of beach hunting, we went home hunting. We visited more than 20 and found our dream one! Super happy!
In September, contacts and quote requests from connections made in past events kept blooming. In October, the new website first bits of design started to flourish.
November means Lisbon Web Summit since 2016. The Web Summit is considered by many, the best technology conference on the planet. This was my second edition and this time, as I had back in February at Fruit Logistica, I mainly attended live presentations and why? Because I knew they would inspire me for new ideas. Indeed they did. I was told that story sells, to use emotion to connect with people, to create emotional value for my idea, to work with artists to make my idea come to life and to break the rules of corporate thinking. Inspirational sentences like these give life to my relentlessness in the pursuit of my dreams.
Last but not the least, in December, a new strategy for my blog and all the excitement coming from the new website launch in late December made me think that it was time to formalize my PMA (Produce Marketing Association) membership application. I am now a full member!