New year's resolutions? Again? No. I’d rather call it Blossom's 2019 at a glance.
January – Is a month of reflection, at least that’s what people say.
Four years ago I thought hey, let’s assemble everything I did for Blossom Translations and my self-growth during the whole year. I wanted to check if it really felt how I thought it would. Amazing, powerful, and proud. Hell it did and I’ve been doing it ever since.
Blossom Translations got its new and totally revamped website in the first month of 2019. A brand new face for Blossom and a new web strategy for the business.
For my new readers, back in 2015 I decided I needed to learn more about the business I specialize in. I needed more clients so I became my own sales person. Where would I sell my product best? At an event dedicated to the business I’m an expert at, Fruit Logistica.
Fruit Logistica happens in early February in Berlin, Germany since 1993 and quoting, covers every sector of the fresh produce business. It provides a complete picture of the latest innovations, products and services within the international supply chain.
FL made me turn Blossom into what it is today. It began with this idea of selling my specialized translation services to a world of fresh produce-related potential clients. FL even inspired me to creating the Blossom Premium multilingual translation services.
Check them out here.
The Fruitnet Group, I mean Eurofruit magazine welcomed my fifth article. Yes, FIFTH! They are my clients since August 2018. Curious? I interviewed the Portuguese Rocha Pear Association president. Rocha Pear is a Portuguese pear variety and one of the oldest icons of the Portuguese fruit panoply. On top of that I presented my translation services to one of my dream clients and got a response. I finally did not work with them but writing this now made me think that I must get in touch with them in 2020.
From the moment I got the first client at Fruit Logistica in 2015, to the development of new ideas, business strategies, and new products for Blossom Translations, I’m sure attending worldwide events was key to creating what Blossom is today.
At Fruit Logistica 2019 I met the founder of the “Associazione Nazionale Le Donne dell’Ortofrutta” whose main goal was to expand the feminine network of experts in the Fruit and vegetable sector. Which she did. A few months later I suggested the translation of the Association’s website and communication material into English. No meaningful answer this time, but I am sure we will meet again and arrange this collaboration at Fruit Logistica 2020.
Made one of THE decisions of the year. I became a BNI member. What is this? BNI stands for Business Network International and quoting ‘is the world's largest business networking and business referral organization’. Why would I care about business referrals and networking? Obvious, right?
Not so obvious if you do not know that there are 200.000 BNI members worldwide, and every member is part of a group, and every city can have dozens of groups, and all groups embrace more than 30 members and every member is a potential client that may lead you to other potential clients through referrals. Now breathe.
Visiting BNI groups became a monthly habit. BNI made me transform Blossom’s target market. From being focused in the fresh produce business, Blossom’s target became business people. Not any, but every business wanting to take their product to the international scope. Check out here.
Resuming, an amazing flow of quote requests turning into delivered projects.
April is the rainiest month in Portugal and was the happiest ever. Why? I closed one of the largest translation deals with a client I met at Fruit Logistica 2019. Attending business events really works huh?
In May I closed my first BNI generated business.
In June I was a speaker at Aptrad’s Conference and gave a 60 minute presentation about specialized Translation and how every professional translator can reach their dream client.
Closed my second BNI generated business.
July meant my first 10 minutes of fame at BNI. In 10 minutes I had the opportunity to introduce and market Blossom’s services to my group and all its invitees. A few weeks later, I sure needed some rest and went to the Azores for 5 days for a deserved pause. It was almost like a nature retreat, absolutely amazing.
Under a scorching sun in Portugal but not literally, in August I delivered one more article to my dear client, the Fruitnet Media Group. Later this month, another closed business with a BNI member. The translation of a software related website from English into Japanese.
In September I went to Coimbra, Portugal and attended Let Clients Come to You workshop delivered by Tess Whitty. We learned about which platforms and strategies to use to get the right potential clients to find us online. Then autumn began and flowers kept blossoming. Yes, Blossom delivered 2 large translation projects in October. Legal documents from Portuguese into Spanish + website translation from Portuguese into English = 2 more BNI generated clients. Hell yeah!
November meant new business cards for Blossom Translations and Ana’s Mastermind diploma in Leadership, Interpersonal Intelligence and Effective Communication.
December means Christmas and I decided Blossom’s brochure deserved a facelift. I wrote the contents myself in Portuguese and had it beautifully designed. Just made me think that I will soon need it in English too. Then I thought, hey, Blossom’s Portuguese speaking clients and potential clients would also be glad if they read me in their native language… so I translated Blossom Translations website into Portuguese and announced it on every social network Blossom is at. Meaning LinkedIn, Twitter, Facebook and Instagram.
The 200% increase in revenue and client database increase made me feel A-M-A-Z-I-N-G. We feel splendid when we reach our goals and if we do it on our own, it feels even better because, well you know, our own sweat…
Also in December, I delivered my second 10 minute BNI presentation - how did it go? I had family, colleagues and potential clients watching me. Loads of compliments and one adjective, “excellent”!
And now, for something completely different… I shall start planning my visit to Fruit Logistica 2020. Kidding, thinking on a relax trip in the Canary Islands.